Prada Appoints New Chief Business Development Officer
The Italian luxury house has appointed Roberto Massardi as its new chief business development officer. Reporting directly to the Prada Group’s chief executives, Massardi will work to identify and evaluate new business opportunities. He previously worked for the fashion house, as the general director of Stone Island, which was acquired by Moncler in 2013. In March, Prada confirmed its medium-term growth goals.
De Sole comes from a diverse background, having previously been the accessories and fashion director for Vogue and W Magazine. She has also worked in-house at Prada. The Italian luxury house is making changes to its business model as it plans to increase its revenue and profitability. In an effort to expand its direct sales, Prada is investing in new retail concepts. The brand is expanding into new categories and experimenting with homeware. The company has opened a homeware boutique on the third floor of London’s Harrods department. The store will sell sophisticated accessories and homeware.
While serving as interim chair of the CFDA board since June 2019, Steven Kolb will continue in his role as the organization’s CEO until December 2022. Other officers on the board, including CEO Steven Kolb, will continue to hold their positions for the remainder of the year. Next year, the CFDA will vote for a new chairperson, who will begin in January 2020.
The company also named Peter A. Davis as its chief diversity officer for North America. The new diversity leader will be responsible for developing policies and strategies that ensure diverse perspectives at Prada. Savell has extensive experience leading diversity initiatives at global luxury companies. She also works closely with the company’s Diversity and Inclusion Advisory Council and keeps creative teams informed of global issues. This appointment will ensure that Prada remains a globally respected luxury brand.
Ohrn has 19 years of experience in the fashion industry and has held senior positions at H&M, Vans, and Tiger of Sweden. He will be responsible for all assortment planning and design and will continue to focus on innovation. Ultimately, Ohrn will help Prada drive sustainable and profitable growth. The company will see new business opportunities in her role as a global brand.
Mason will also continue to work closely with Jain, and will oversee the transition from his previous role to the new position. The two will also continue working together after Mason retires. Aside from this new role, Mason will remain a consultant for the company. This new role demonstrates the company’s commitment to innovation, sustainability, and a focus on social responsibility.
The appointment comes after Doug Palladini announced his retirement from Prada. The new chief business development officer will oversee a portfolio of strategic initiatives, as well as Prada’s retail and online business. He will be responsible for overseeing the new business development strategy and driving sales growth. The new CFO will also work closely with the company’s finance team to ensure that the organization has a strong financial structure.