Burberry Says U.S. Demand For Sneakers and Slides Fades
The British luxury brand Burberry has warned that it will be forced to reduce the number of its sneakers and slides as the American market fades. Sales in the Americas fell by 4% in the first quarter, but the brand has performed well in other areas, such as leather bags and outerwear. Despite the poor sales performance in the U.S., Burberry’s sales in the rest of the world have been strong.
The U.S. demand for sneakers and slides will eventually fade, but Burberry will continue to expand its global reach. It will also launch a pop-up at the US Open every year. In addition to its flagship stores, the company plans to create an annual pop-up in Los Angeles, New York, Chicago, and Los Angeles. While the U.S. market for sneakers and slides will eventually fade, Burberry plans to expand into other key U.S. cities, including New York City, Philadelphia, San Francisco, Miami, and Chicago, by 2023.
The company has also expanded by opening a second U.S. location. The company says it plans to open a second store in Los Angeles on March 8 in Lotte Department Store Jamsil. In addition, it plans to open another store in Carlsbad, Calif. in 2022. The store will offer all of the brands’ products, including those in its platform, and also host a series of ongoing activations, including product launches and workshops.
The company has also announced that its sister footwear and accessories brand, Maguire, will open its first U.S. retail store on June 9. The flagship store will be at 198 Elizabeth Street, which will coincide with the arrival of the summer collection. It will be a great move for the brand and for the fashion industry. So, what’s next for Burberry?
Another new addition to Burberry’s product lineup is an e-commerce site called eBay. Its Wear ‘Em Out store will feature exclusive sneakers at up to 70% off retail prices, and will also offer lower prices for those shoppers who wear out their purchases. Migos’ Offset will curate the store and bring his wealth of sneaker collecting experience to the table.
In addition to expanding its distribution, the brand is collaborating with Ssense for a long-term partnership. It will launch a pop-up installation today at the Montreal flagship of Ssense. The pop-up will showcase the upcoming spring/summer 2022 “Desert Oasis” collection. The pop-up space will feature street-level graphics and a replica of a living room. This pop-up is the brand’s first in-person activation in the United States. A similar pop-up store will open in Malibu during the Fashion Week.